Why Should We Buy Eco Products
Sustainability means being aware of our actions, and taking
responsibility for these actions. Sustainability is about meeting
the needs of present generations without compromising the ability of
future generations to meet their own needs. The landscape of
consciousness is rapidly changing in the world, at the dawn of the 21st
Century, where the values of healthy living, clean air, clean water,
minimization of resources, and energy efficiency are integral to a new
paradigm. But climate change, caused by carbon emissions from use
of fossil fuels, is the most serious environmental issue facing the
world. Fossil fuel use for factories, offices, homes and transport is
the largest source of global warming pollution. The growth of eco
products across a spectrum of industries is one way to reduce our
impact on the planet, and as a pioneer of sustainability in fashion,
our eco products and brand ethos clearly show how it is possible.
Sustainability in fashion. The phrase feels like a total
contradiction. We are living in an age of throw away fashion. Cheap
mass produced garments, feeding a cycle based on fashion trend. Cheap
price wars, mass production off shore in negligent working conditions,
mono cropping and lots of waste are just some of the characteristics
that spring to mind when describing the fashion industry. Fashion is
fashion and its ongoing reinvention isn’t going to change, that’s one
of its key characteristics. But re-use, recycling, and renewable energy
use can make a difference.
Slingfings is pioneering a sustainable approach to fashion. We’re
challenging the fashion industry, turning things around a bit, sneaking
in through the back door in our quest to promote sustainability. The
bottom line is people will always want to buy beautiful things. We
believe it is possible to create beautiful things in an environmentally
friendly and sustainable way, without compromising on quality. Eco
products which are funky, fashionable and made to last.
It won’t be long before corporations will be penalized and fined for
not producing eco products or services. They will be legally bound to
produce eco products or services with regard for the planet, and its
inhabitants. Money should not be the only motivator and designers have
a responsibility to take care.
What it comes down to is corporate responsibility. The buying public
is becoming more discerning. People are seeing sense in ethical and
sustainable consumerism, and will buy with this in mind if we give them
the choice.
|
